U.S. digital coupon usage frequency for FMCG purchases 2016

Frequency of using coupons for online FMCG purchases according to users in the United States as of August 2016

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Source

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Release date

January 2017

Region

United States

Survey time period

August 8 to 20, 2016

Number of respondents

total survey n=1,000

Age group

18 years and older

Special properties

n=777 coupon users who redeem coupons online

Method of interview

Online survey

Supplementary notes

Original question: "How often do you use coupons online for the following products?"
Original item: "fast-moving consumer goods (e.g. dishwashing detergent, laundry detergent, paper tissues)"

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