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Biggest challenges with PMPs according to publishers in the UK 2016, by revenue size

This statistic shows the biggest challenges faced by publishers when dealing with private market places (PMPs) in the United Kingdom (UK) in 2016, broken down by company revenue size. As of May 2016, 65 percent of UK publishers with an annual revenue between 20 and 50 million British pounds stated that tech deficiencies were the biggest pain point.

What are the biggest pain points your company experiences with private market places (PMPs)?

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Release date

September 2016


United Kingdom

Survey time period

May 2016

Number of respondents


Special properties

publishers and ad networks

Supplementary notes

* n (< 5 million) = 19; n (5 to < 20 million) = 135; n (20 to < 50 million) = 97; n (>50 million) = 22

The source did not specify the type of study.

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