Video ad viewability rate in Germany 2015-2016, by platform

This statistic shows the viewability rate of video advertising in Germany in 2015 and 2016, broken down by platform. In 2016, 67 percent of video ads across the web (excl. YouTube) were viewable, which was two percent less than in 2015.

Viewability rate of video advertising in Germany in 2015 and 2016, by platform

20152016
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Sources

Release date

July 2016

Region

Germany

Survey time period

April 2016

Supplementary notes

* Video viewability data for YouTube based on Google's Active measurement technology including both data from across the web (desktop, mobile, and tablet) and mobile in-app ads.
** Video viewability across the web based on Google's Active measurement technology including both data from across the web (desktop, mobile, and tablet) and mobile in-app ads, not including YouTube. Figure for 2015 does not inlude mobile app viewability.

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