Leading influencers on Instagram in France 2018, by number of followers

As of April 2018, the most followed French influencer on Instagram was ROLA (rolaofficial), with 4.8 million followers. The Instagram account of Enjoy Phoenix (enjoyphoenix) accounting for 4.3 million subscribers ranked second, while Shanna Kress (shannkress83) ranked third as most followed influencer.  

French influencers on Instagram

   In a yearly survey among French influencers, it appears that Instagram has become the preferred platform for French influencers: 69.2 percent of them declared it their favorite social media in 2018. Instagram was also the social network on which 71.7 percent of influencers declared getting the most engagement rate in 2019. This engagement rate is used to measure the interaction level that an influencer receives on her/his content.    

Influencers in France

   In France, subject areas in which people stated following influencers on the Internet the most were culture (27 percent), food (26 percent), and high-tech equipment (26 percent), while 21 percent of respondents consulted regularly lifestyle and beauty influencers. Concerning the profile of influencers themselves, most of them were aged between 19 and 30 years old as of 2018. Furthermore, the 2019 edition of REECH survey among French influencers shows that a third of them had between 1,000 and 5,000 subscribers.

Leading ten French influencers on Instagram in France as of April 2018, ranked by number of followers

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Source

Release date

April 2018

Region

France

Survey time period

April 2018

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