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Leading influencers on Instagram in Germany 2018, by number of followers

Faktastisch is the unchallenged leader among German Instagram accounts, with 6.3 million followers as of April 2018. Faktastisch – which roughly translates to “fact-tastic” in English – regularly uploads snippets of information superimposed on an image relevant to the theme. The nearest account in terms of followers was cookbook author and influencer Pamela Reif (@pamela_rf).

Instagram in Germany

According to, some key figures have been on the decline for Instagram in Germany over the past several months. While the number of monthly active users (MAU) and daily active users (DAU) of Instagram for iOS increased from January 2017 to August 2019, these gains were cancelled out by losses of MAU and DAU of Instagram for android.

iOS users downloaded Instagram 305,722 times during August 2019, while android users downloaded the app 277,592 times during the same month.

Instagram users in Germany

According to, Instagram had 19.79 million users in Germany as of August 2019. Males aged 25 to 34 years made up the largest group, with 18.2 percent of users falling under that category.

Leading ten German influencers on Instagram in Germany as of April 2018, ranked by number of followers

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Release date

April 2018



Survey time period

April 2018

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