U.S. Pokémon GO in-app spenders by gender 2016

The graph shows the distribution of Pokémon GO in-app spenders in the United States as of December 2016, by gender. It was found that women accounted for 42 percent of Pokémon GO in-game buyers.

Distribution of Pokémon GO in-app spenders in the United States as of December 2016, by gender

Characteristic	Share of Super Mario Run in-game buyers
Male	58%
Female	42%

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Release date

December 2016

More information

Region

United States

Survey time period

July to December 2016

Number of respondents

225,197 online shoppers

Special properties

iOS only; based on a SliceIntelligence panel of more than 4 million online shoppers; broader industry metrics may vary

Supplementary notes

The source does not provide information on the exact survey period.

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