In 2021, the share of online supermarket revenue of the total supermarket revenue amounted to roughly 5,5 percent in the Netherlands. Albert Heijn, Jumbo and Picnic were the three biggest online supermarkets in the Netherlands in 2021, together taking up more than half of the market. Based on survey results, the most cited argument not to buy food online was that there is a supermarket already close to home. Another reason was that consumers preferred to check the product’s quality before purchasing.
Share of supermarket revenue that is generated through online grocery shopping from 2015 to 2021
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Supermarkt & Ruimte. (December 16, 2021). Share of supermarket revenue that is generated through online grocery shopping from 2015 to 2021 [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/659554/share-of-supermarket-revenue-generated-online-in-the-netherlands/?__sso_cookie_checker=failed
Supermarkt & Ruimte. "Share of supermarket revenue that is generated through online grocery shopping from 2015 to 2021." Chart. December 16, 2021. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/659554/share-of-supermarket-revenue-generated-online-in-the-netherlands/?__sso_cookie_checker=failed
Supermarkt & Ruimte. (2021). Share of supermarket revenue that is generated through online grocery shopping from 2015 to 2021. Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/659554/share-of-supermarket-revenue-generated-online-in-the-netherlands/?__sso_cookie_checker=failed
Supermarkt & Ruimte. "Share of Supermarket Revenue That Is Generated through Online Grocery Shopping from 2015 to 2021." Statista, Statista Inc., 16 Dec 2021, https://www.statista.com/statistics/659554/share-of-supermarket-revenue-generated-online-in-the-netherlands/?__sso_cookie_checker=failed
Supermarkt & Ruimte, Share of supermarket revenue that is generated through online grocery shopping from 2015 to 2021 Statista, https://www.statista.com/statistics/659554/share-of-supermarket-revenue-generated-online-in-the-netherlands/?__sso_cookie_checker=failed (last visited February 14, 2025)
Share of supermarket revenue that is generated through online grocery shopping from 2015 to 2021 [Graph], Supermarkt & Ruimte, December 16, 2021. [Online]. Available: https://www.statista.com/statistics/659554/share-of-supermarket-revenue-generated-online-in-the-netherlands/?__sso_cookie_checker=failed