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Laundry detergent brand preferences in the U.S. in 2016, by ethnicity

This statistic shows the results of a survey conducted between April and December of 2016 among around 9,000 adult Americans on their preferred laundry detergent brand. The results were sorted by ethnicity. During the survey, 39.5 percent of African American respondents stated their preferred brand is Tide; 40.5 percent of Hispanic respondents said the same.

United States: Brand preferences for laundry detergent in 2016, by ethnicity

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Release date

January 2017


United States

Survey time period

April to December 2016

Number of respondents

almost 9,000*

Age group

18 years and older

Special properties

Respondents aged 18-74

Method of interview

Online survey

Supplementary notes

* African American, n=1,150
Asian American, n=322
Hispanic, n=1,210
Caucasian, n=6,267.
The source does not specify why the figures do not add up to 100 percent.

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