This statistic shows the results of a survey conducted between April and December of 2016 among around 9,000 adult Americans on their preferred laundry detergent brand. The results were sorted by ethnicity. During the survey, 39.5 percent of African American respondents stated their preferred brand is Tide; 40.5 percent of Hispanic respondents said the same.
United States: Brand preferences for laundry detergent in 2016, by ethnicity
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The Brand Strength Monitor. (January 16, 2017). United States: Brand preferences for laundry detergent in 2016, by ethnicity [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/659600/united-states-brand-preferences-laundry-detergent-by-ethnicity/
The Brand Strength Monitor. "United States: Brand preferences for laundry detergent in 2016, by ethnicity." Chart. January 16, 2017. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/659600/united-states-brand-preferences-laundry-detergent-by-ethnicity/
The Brand Strength Monitor. (2017). United States: Brand preferences for laundry detergent in 2016, by ethnicity. Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/659600/united-states-brand-preferences-laundry-detergent-by-ethnicity/
The Brand Strength Monitor. "United States: Brand Preferences for Laundry Detergent in 2016, by Ethnicity." Statista, Statista Inc., 16 Jan 2017, https://www.statista.com/statistics/659600/united-states-brand-preferences-laundry-detergent-by-ethnicity/
The Brand Strength Monitor, United States: Brand preferences for laundry detergent in 2016, by ethnicity Statista, https://www.statista.com/statistics/659600/united-states-brand-preferences-laundry-detergent-by-ethnicity/ (last visited May 27, 2022)