During a 2023 survey fielded among adults in the United Kingdom, gauging their perception of advertising, it was found that 53 percent of respondents aged 18 to 34 stated that they trusted cinema advertising. Cinema was the most trusted medium among this age group. The most trusted medium among 35 to 54 year-olds was TV.
Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium and age
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The Media Leader. (June 5, 2024). Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium and age [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/659757/consumer-trust-in-advertising-united-kingdom-uk/?__sso_cookie_checker=failed
The Media Leader. "Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium and age." Chart. June 5, 2024. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/659757/consumer-trust-in-advertising-united-kingdom-uk/?__sso_cookie_checker=failed
The Media Leader. (2024). Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium and age. Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/659757/consumer-trust-in-advertising-united-kingdom-uk/?__sso_cookie_checker=failed
The Media Leader. "Trust in Advertising among Consumers in The United Kingdom (Uk) in 2023, by Medium and Age." Statista, Statista Inc., 5 Jun 2024, https://www.statista.com/statistics/659757/consumer-trust-in-advertising-united-kingdom-uk/?__sso_cookie_checker=failed
The Media Leader, Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium and age Statista, https://www.statista.com/statistics/659757/consumer-trust-in-advertising-united-kingdom-uk/?__sso_cookie_checker=failed (last visited February 14, 2025)
Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium and age [Graph], The Media Leader, June 5, 2024. [Online]. Available: https://www.statista.com/statistics/659757/consumer-trust-in-advertising-united-kingdom-uk/?__sso_cookie_checker=failed