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FIS: media equivalency of the Cross-Country Ski World Cup 2015-2016, by country

Media equivalency* of the International Ski Federation (FIS) Cross-Country World Cup 2015/2016, by country

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Release date

June 2016


Austria, Europe, Czechia, Finland, France, Germany, Italy, Norway, Poland, Russia, Slovenia, Sweden, Switzerland

Survey time period

2015 to 2016

Supplementary notes

* The source adds the following information: "Media equivalency: In this value calculation, the visibility generated for the sponsor is expressed in equivalence to cost to advertise in the program in which exposure was generated. These rates are either determined through a 30’ Second CPT and the audience of the program in which the exposure took place or are taken from official rate cards provided by the broadcasters.".

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Statistics on "Skiing in Europe"

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