SMEs' perceptions of the impact of search results position on sales in Sweden 2016

This statistic displays the findings of a survey about the perception among small and medium enterprises (SMEs) of the impact of the search results position on their sales in Sweden in April 2016. During the survey period, it was found that 30 percent of responding SMEs totally agreed that their position in the search results had a significant impact on their sales.

Does your position in the search results has a significant impact on your sales?

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Release date

June 2016



Survey time period

April 13 to April 21, 2016

Number of respondents

501 respondents

Special properties

companies employing 1 to 250 employees in the retail and services.

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The original survey questions was phrased as follows: "Please tell me to what extent you agree or disagree with each of the following statements about search engines. This includes general and specialist search engines or search engines which are integrated in marketplaces: Your position in the search results has a significant impact on your sales"

SME: small and medium enterprises.

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