SMEs' perception of user reviews' impact on sales in Denmark 2016

This statistic displays the findings of a survey on the perceptions among small and medium enterprises (SMEs) of the impact of user reviews on sales in Denmark in 2016. During the survey period, it was found that 10 percent of responding SMEs totally agreed that their company's reviews on online platforms had a significant impact on their sales.

SMEs' perception of user reviews' impact on sales in Denmark in 2016

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Source

Release date

June 2016

Region

Denmark

Survey time period

April 13 to April 21, 2016

Number of respondents

400 respondents

Special properties

companies employing 1 to 250 employees in the retail and services.

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The original survey questions was phrased as follows: "Some online platforms have review or rating systems that rank the different products, services, or even sellers (for examples hotels, restaurants, household appliances, shops, etc.). Please tell me to what extent you agree or disagree with each of the following statements on user reviews on online platforms: Your company’s reviews on these online platforms have a significant impact on your sales"

SME: small and medium enterprises.

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