This statistic illustrates the share of consumers in Europe that prefer to buy their insurance through a comparison website as of 2016, by country. It can be seen that half (50 percent) of consumers in the United Kingdom (UK) stated that they preferred to purchase insurance via comparison sites at that time.
Share of consumers that prefer to buy their insurance through a comparison website in Europe as of 2016, by country
consumers in selected European countries and senior business decision makers*
Method of interview
Online interview
Supplementary notes
*Study information from the source: "The study was split into two core activities from November 2015 - January 2016:
1. Online interviews with 7,013 consumers across UK, France, Benelux (Netherlands, Belgium and Luxembourg), Spain, Germany, Switzerland and Eastern Europe (Poland, Czech Republic and Slovenia) to understand consumer’s habits and their views and opinions towards financial services.
2. In-depth interviews with 45 senior business decision makers in the financial services sector to gain further insights into the key issues."
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Fujitsu. (May 5, 2016). Share of consumers that prefer to buy their insurance through a comparison website in Europe as of 2016, by country [Graph]. In Statista. Retrieved August 19, 2022, from https://www.statista.com/statistics/660167/consumers-that-prefer-comparison-sites-for-purchasing-insurance-europe/
Fujitsu. "Share of consumers that prefer to buy their insurance through a comparison website in Europe as of 2016, by country." Chart. May 5, 2016. Statista. Accessed August 19, 2022. https://www.statista.com/statistics/660167/consumers-that-prefer-comparison-sites-for-purchasing-insurance-europe/
Fujitsu. (2016). Share of consumers that prefer to buy their insurance through a comparison website in Europe as of 2016, by country. Statista. Statista Inc.. Accessed: August 19, 2022. https://www.statista.com/statistics/660167/consumers-that-prefer-comparison-sites-for-purchasing-insurance-europe/
Fujitsu. "Share of Consumers That Prefer to Buy Their Insurance through a Comparison Website in Europe as of 2016, by Country." Statista, Statista Inc., 5 May 2016, https://www.statista.com/statistics/660167/consumers-that-prefer-comparison-sites-for-purchasing-insurance-europe/
Fujitsu, Share of consumers that prefer to buy their insurance through a comparison website in Europe as of 2016, by country Statista, https://www.statista.com/statistics/660167/consumers-that-prefer-comparison-sites-for-purchasing-insurance-europe/ (last visited August 19, 2022)
