Consumer views on data usage to offer relevant savings advice Europe 2016, by country

Published by Statista Research Department, May 5, 2016

This statistic illustrates the share of consumers in Europe that would be happy for their bank or insurer to use their personal data to keep them informed of their spending habits and offer relevant advice on how to save as of 2016, by country. It can be seen that 45 percent of consumers in Switzerland stated that they would be happy for their bank or insurer to use their personal data to offer relevant savings advice at that time.

Share of consumers that would be happy for bank or insurer to use their personal data to inform of their spending habits in Europe as of 2016, by country

Characteristic	Share of respondents
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Release date

May 2016

More information

Region

Europe

Survey time period

November 2015 to January 2016

Number of respondents

7,013 respondents

Age group

18 years and older

Special properties

consumers in selected European countries and senior business decision makers*

Method of interview

Online interview

Supplementary notes

*Study information from the source: "The study was split into two core activities from November 2015 - January 2016: 1. Online interviews with 7,013 consumers across UK, France, Benelux (Netherlands, Belgium and Luxembourg), Spain, Germany, Switzerland and Eastern Europe (Poland, Czech Republic and Slovenia) to understand consumer’s habits and their views and opinions towards financial services. 2. In-depth interviews with 45 senior business decision makers in the financial services sector to gain further insights into the key issues."

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