Australia - social media presence of small and medium businesses 2016

This statistic displays the share of small and medium-sized businesses with a social media presence in Australia as of June 2016, by state. During the survey, about 51 percent of small and medium-sized businesses surveyed in South Australia said they had a social media presence.

Share of small and medium-sized businesses with a social media presence in Australia in 2016, by state

Characteristic	Share of respondents
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Release date

September 2016

More information

Region

Australia

Survey time period

May 26 to June 30, 2016

Number of respondents

1,002 respondents

Special properties

Small and medium-sized businesses

Method of interview

Telephone interview

Supplementary notes

Small-sized businesses are defined as those with between 1 and 19 employees.
Medium-sized businesses are definied as those with between 20 and 200 employees.
New South Wales: N=171
Victoria: N= 170
Queensland: N=171
South Australia: N=125
Western Australia: N=127
Tasmania: N=80
Northern Territory: N=78; Australian Capital Territory: N=80.

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