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Marketing technology industry size worldwide 2018-2019

Published by A. Guttmann, Jul 22, 2020
During a study analyzing the global marketing technology landscape, it was estimated that the martech industry worldwide has grown year-on-year 22 percent in 2019, reaching 121.5 billion U.S. dollars in value.

Marketing technology industry value worldwide in 2018 and 2019 (in billion U.S. dollars)

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Sources

Release date

October 2019

Region

Worldwide

Survey time period

2019

Special properties

figures are estimates

Supplementary notes

Data for 2018 calculated based on figures provided by the source.
Martech was defined as "a tool that is used to assist with marketing workflows; customer acquisition and retention; brand communications; content and social; or data and analytics'."

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