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Marketing technology industry size in the U.S. UK, and worldwide 2021

Published by Statista Research Department, Jan 5, 2023
During a study analyzing the global marketing technology landscape, it was estimated that the martech industry worldwide was worth 344.8 billion U.S. dollars in 2021. At the same time the UK and U.S. markets saw martech value at the level of 149.7 billion dollars.

Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars)

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Release date

October 2021

Region

Worldwide, United Kingdom, United States

Survey time period

2021

Special properties

figures are estimates

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Statistics on " Marketing technology implementation in the U.S. "

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Statistics on Marketing technology implementation in the U.S.

Overview

7

Usage, strategies, and spending

8

Marketing automation

4

Customer Data Platforms

5

Software as a Service

4

Customer perspective

3

Further related statistics

19

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Topics

Marketing technologyDigital advertising in the U.S.Mobile advertising and marketing in the U.S. Content marketingData usage in marketing and advertising
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