During a study analyzing the global marketing technology landscape, it was estimated that the martech industry worldwide was worth 344.8 billion U.S. dollars in 2021. At the same time the UK and U.S. markets saw martech value at the level of 149.7 billion dollars.
Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars)
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Statistics on Marketing technology implementation in the U.S.
Overview
7
- Premium Statistic Marketing technology industry size in the U.S. UK, and worldwide 2021
- Premium Statistic Number of martech solutions worldwide 2011-2022
- Premium Statistic Growth of martech solutions numbers worldwide 2020, by function
- Premium Statistic Allocation of marketing budgets worldwide 2020-2022, by segment
- Premium Statistic Salaries of digital marketing & MarTech executives in the U.S. 2022, by position
- Premium Statistic MarTech: number of M&A deals worldwide 2013-2021
- Premium Statistic AdTech: number of M&A deals worldwide 2017-2021
Usage, strategies, and spending
8
- Premium Statistic Number of tools in B2B martech stack in the U.S, Canada, and the UK 2021
- Premium Statistic Leading marketing tools used by U.S. marketers 2021
- Premium Statistic Tech seen as important to martech stack in the U.S. 2021
- Premium Statistic Leading technologies planned to be deployed by marketers in the U.S. 2021
- Premium Statistic B2B planned spending changes on martech in the U.S. 2021
- Premium Statistic Investments in martech categories in the U.S. 2021
- Premium Statistic Leading obstacles in building a martech stack in the U.S. 2021
- Premium Statistic Marketing technology tools replaced by marketing professionals in North America 2021
Marketing automation
4
- Premium Statistic Marketing automation software market size worldwide 2022-2031
- Premium Statistic Marketing channels using automation worldwide 2023
- Premium Statistic Marketing automation solutions market share worldwide 2022
- Premium Statistic Marketing automation solutions market share in the U.S. 2021
Customer Data Platforms
5
- Premium Statistic Most popular marketing clouds in the U.S. 2020
- Premium Statistic Data unified with CDPs in the U.S. 2020
- Premium Statistic Ways in which CDPs are used by marketers in the U.S. 2020
- Premium Statistic Impact of CDPs on success metrics in the U.S. 2020
- Premium Statistic CDPs impact on efficiency in the U.S. 2020
Software as a Service
4
Customer perspective
3
Further related statistics
19
- Marketing technology industry M&A deals value worldwide 2010-2018
- Number of marketing technologies used in U.S. companies 2017
- Data storage in companies in Belgium 2017
- Marketing attribution methods used by companies in Belgium 2017
- Smart technology marketing spend in the U.S. 2018-2023
- Technologies impacting marketing worldwide 2020
- Leading voice assistants used by brands for voice services in the U.S. 2019
- Practices used in agencies' clients' email marketing worldwide 2019
- Survey on the use of marketing tactics in Sweden 2016
- B2B media, business and company information market size 2014-2020, by segment
- Italy: achievement of drive to store marketing strategies in 2017, by percentage
- Vendor share of the customer relationship management software market 2015
- Content marketing KPIs in Denmark 2021
- Frequency of publishing new content among companies in Denmark 2019
- Leading B2B marketing services companies 2016, by revenue
- Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Degree of MarTech implementation in U.S. companies 2016
- Business areas using or leveraging analytics in companies in the U.S. 2014
- Revenue, EBIT, and income of AWB 2017-2018
Further Content: You might find this interesting as well
Statistics
- Marketing technology industry M&A deals value worldwide 2010-2018
- Number of marketing technologies used in U.S. companies 2017
- Data storage in companies in Belgium 2017
- Marketing attribution methods used by companies in Belgium 2017
- Smart technology marketing spend in the U.S. 2018-2023
- Technologies impacting marketing worldwide 2020
- Leading voice assistants used by brands for voice services in the U.S. 2019
- Practices used in agencies' clients' email marketing worldwide 2019
- Survey on the use of marketing tactics in Sweden 2016
- B2B media, business and company information market size 2014-2020, by segment
- Italy: achievement of drive to store marketing strategies in 2017, by percentage
- Vendor share of the customer relationship management software market 2015
- Content marketing KPIs in Denmark 2021
- Frequency of publishing new content among companies in Denmark 2019
- Leading B2B marketing services companies 2016, by revenue
- Use of direct mail, e-mail campaigns by companies in Sweden 2016, by industry sector
- Degree of MarTech implementation in U.S. companies 2016
- Business areas using or leveraging analytics in companies in the U.S. 2014
- Revenue, EBIT, and income of AWB 2017-2018
LXA. (October 27, 2021). Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 30, 2023, from https://www.statista.com/statistics/661020/marketing-technology-revenue/
LXA. "Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars)." Chart. October 27, 2021. Statista. Accessed March 30, 2023. https://www.statista.com/statistics/661020/marketing-technology-revenue/
LXA. (2021). Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 30, 2023. https://www.statista.com/statistics/661020/marketing-technology-revenue/
LXA. "Marketing Technology Industry Value in The United States, The United Kingdom, and Worldwide in 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Oct 2021, https://www.statista.com/statistics/661020/marketing-technology-revenue/
LXA, Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/661020/marketing-technology-revenue/ (last visited March 30, 2023)
Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars) [Graph], LXA, October 27, 2021. [Online]. Available: https://www.statista.com/statistics/661020/marketing-technology-revenue/