During a study analyzing the global marketing technology landscape, it was estimated that the martech industry worldwide was worth 344.8 billion U.S. dollars in 2021. At the same time the UK and U.S. markets saw martech value at the level of 149.7 billion dollars.
Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021
(in billion U.S. dollars)
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LXA. (October 27, 2021). Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 17, 2025, from https://www.statista.com/statistics/661020/marketing-technology-revenue/?__sso_cookie_checker=failed
LXA. "Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars)." Chart. October 27, 2021. Statista. Accessed February 17, 2025. https://www.statista.com/statistics/661020/marketing-technology-revenue/?__sso_cookie_checker=failed
LXA. (2021). Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 17, 2025. https://www.statista.com/statistics/661020/marketing-technology-revenue/?__sso_cookie_checker=failed
LXA. "Marketing Technology Industry Value in The United States, The United Kingdom, and Worldwide in 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Oct 2021, https://www.statista.com/statistics/661020/marketing-technology-revenue/?__sso_cookie_checker=failed
LXA, Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/661020/marketing-technology-revenue/?__sso_cookie_checker=failed (last visited February 17, 2025)
Marketing technology industry value in the United States, the United Kingdom, and worldwide in 2021 (in billion U.S. dollars) [Graph], LXA, October 27, 2021. [Online]. Available: https://www.statista.com/statistics/661020/marketing-technology-revenue/?__sso_cookie_checker=failed