AdTech companies - revenues 2022

Criteo S.A., a France-based digital advertising company specializing in retargeting and online advertising personalization, was the leader among prominent advertising technology companies in terms of revenue generated in the first quarter of 2020. The company’s close to one billion U.S. dollar profit surpassed those of its closest competitors by at least 300 million dollars in the measured period. The Trade Desk and Mobvista were the remaining two companies with revenues exceeding half a billion U.S. dollars. The end of 2019 saw some intensified M&A movements in the ad tech sector, as the number of completed deals within the industry grew significantly compared to the same period in previous years.

Marketing and advertising technology sector

Recent scientific advancements have introduced certain smart technologies to marketers around the world. A fast adopter of new trends, the U.S. is already spending close to 340 million U.S. dollars on the use of smart technology in marketing and is believed to double that amount in the next five years. The lion’s share of those investments is dedicated to artificial intelligence, followed by augmented and virtual reality. Voice assistants and the internet of things are also considered when planning marketing budgets, however are not as crucial as AI. What is interesting is that only about a quarter of U.S. marketers are ready to have their campaigns fully automated with the help of artificial intelligence. The majority prefer to test it out first by adopting the technology in selected stages of a campaign. At this point in the journey towards integrating the technology into marketing campaigns, bid optimization, fraud mitigation and inventory selection and optimization are where industry professionals are prepared to engage AI.