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Reasons U.S. consumers used coupons in 2016
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Reasons U.S. consumers used coupons in 2016
Reasons U.S. consumers used coupons in 2016, by age group
by Alexander Kunst,
last edited
Sep 3, 2019
This statistic shows why consumers in the United States used coupons in 2016, by age. The survey revealed that 30 percent of 18 to 29 years old respondents stated that they didn't want the coupon to expire.
Reasons U.S. consumers used coupons in 2016, by age group
| 18 to 29 years | 30 to 39 years | 40 to 49 years | 50 to 59 years | 60 to 69 years | 70 years and more | Grand Total | |
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| 18 to 29 years | 30 to 39 years | 40 to 49 years | 50 to 59 years | 60 to 69 years | 70 years and more | Grand Total | |
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| - | - | - | - | - | - | - | - |
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by Alexander Kunst,
last edited
Sep 3, 2019
This statistic shows why consumers in the United States used coupons in 2016, by age. The survey revealed that 30 percent of 18 to 29 years old respondents stated that they didn't want the coupon to expire.
- Show sources information
- Show publisher information
- Release date
- January 2017
- Region
- United States
- Survey time period
- August 8 to 20, 2016
- Number of respondents
- n=940 respondents, users of coupons
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
-
Original question: "Why do you use coupons?"
Total number of respondents by age:
18 to 29 years: 125
30 to 39 years: 129
40 to 49 years: 182
50 to 59 years: 225
60 to 69 years: 196
70 years and more: 83
Source
- Show sources information
- Show publisher information
- Release date
- January 2017
More information
- Region
- United States
- Survey time period
- August 8 to 20, 2016
- Number of respondents
- n=940 respondents, users of coupons
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
-
Original question: "Why do you use coupons?"
Total number of respondents by age:
18 to 29 years: 125
30 to 39 years: 129
40 to 49 years: 182
50 to 59 years: 225
60 to 69 years: 196
70 years and more: 83
Other statistics on the topic
Coupon Market Trends in the United States
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Statistics on "Coupon market in the United States"
- Overview
The most important statistics
- What are you currently saving for?Reasons for saving money in the U.S. 2017
- Total number of coupons distributed in the United States from 2011 to 2016 (in billions)Total number of coupons distributed in the U.S. 2011-2016
- Total number of coupons redeemed in the United States from 2005 to 2016 (in billions)Total number of coupons redeemed in the U.S. 2005-2016
- Methods of coupon redemption in the United States in 2016Methods of coupon redemption in the U.S. 2016
- Average face value of food and non-food free standing insert (FSI) coupons offered in the United States from 2013 to 2017 (in U.S. dollars)Face value of food & non-food FSI coupons in the U.S. 2013-2017
- Digital coupons
The most important statistics
- Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age groupImportance of discount & coupons in digital purchases in the U.S. 2018, by age group
- Most popular sources for finding online coupons according to users in the United States as of August 2016Leading digital coupon sources according to U.S. users 2016
- Frequency of using coupons for online fashion purchases according to users in the United States as of August 2016U.S. digital coupon usage frequency for fashion purchases 2016
- Frequency of using coupons for online furniture purchases according to users in the United States as of August 2016U.S. digital coupon usage frequency for furniture purchases 2016
- Share of mobile-only visitors to leading couponing platforms in the United States in October 2017U.S. coupons sites mobile visits share 2017
- Frequency with which Millennial internet users in the United States use coupons when shopping digitally versus in-store as of November 2017U.S. Millennial digital & in-store coupon usage frequency 2017
- Food coupons
The most important statistics
- Shoppers who have redeemed coupons for grocery items in past month in the United States in 2017, by type*U.S. shoppers who have redeemed grocery coupons by type 2017
- Generation X shoppers who have redeemed coupons for grocery items in past month in the United States in 2017, by type*U.S. Gen X shoppers who have redeemed grocery coupons by type 2017
- How often do you use coupons for food at restaurants or bricks-and-mortar retail stores?Share of U.S. consumers who use coupons for food at restaurants or retail stores 2016
- Frequency of using coupons for online restaurant and food delivery purchases according to users in the United States as of August 2016U.S. digital coupon usage frequency for restaurant and food delivery purchases 2016
- Most advantageous benefits offered by mobile devices according to grocery retailers in the United States in 2019Biggest benefits of mobile devices per grocery retailers in the United States in 2019
- Consumer Behavior
The most important statistics
- Main reasons to look for coupons among consumers in the United States 2017Reasons to look for coupons in the U.S. 2017
- Main reasons to look for coupons among consumers in the United States 2017, by genderReasons to look for coupons in the U.S. by gender 2017
- Influence of coupons on purchase decisions in the United States in 2017, by product categoryInfluence of coupons on purchase decisions in the U.S. 2017, by category
- Reasons U.S. consumers used coupons in 2016, by age groupReasons U.S. consumers used coupons in 2016
- U.S. consumers usage of coupons in 2016, by genderU.S. consumers: Usage of coupons in 2016
- To what extent would you be trusting, if at all, of a coupon you received in the mail*?Trusting coupons received in the mail in the U.S. 2017
- Have you ever purchased something specifically because you had a coupon for it, even though you didn't need the item you purchased?Purchasing unneeded items specifically because of coupons in the U.S. 2017, by gender
- Frequency of looking for coupons via print media* in the United States in 2017, by genderFrequency of looking for coupons via print media in the U.S. 2017, by gender
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Position of counsumers of the U.S. regarding coupons in 2016
- Share of U.S. consumers who took advantage of discount coupons or gift cards 2016
- Reasons for U.S. consumers to consider joining a rewards program in 2016, by age
- U.S. consumers who would share their purchasing behavior to redeem a coupon 2016
- Amount of money U.S. consumers saved using coupons in the last year
- Share of U.S. consumers who use coupons for food delivery services at restaurants
- Types of product sales U.S. consumers found interesting in 2016
- Share of U.S. consumers who redeemed coupons at brick-and-mortar retail stores 2016
- Actions U.S. consumers would frequently do to redeem a coupon or gift card in 2016
- U.S. consumers who would switch products to redeem a coupon or gift card in 2016
- Share of U.S. consumers who use coupons for fast-moving consumer goods at restaurants
- U.S. consumers who would purchase a product earlier/later to redeem a coupon in 2016
- U.S. consumers who would switch brands to redeem a coupon or gift card in 2016
- Share of U.S. consumers who use coupons for health/wellness services at restaurants
- Share of U.S. consumers who use coupons for media products at restaurants 2016
- Methods used by U.S. consumers to redeem coupons 2013
- Types of product coupons frequently or occasionally used at restaurants by consumers
- Sources used by U.S. consumers to obtain a coupon 2013, by age group
- Austria: time spent on pre-purchase product research 2015
- Reasons to search for promo codes in the UK 2017
Statistics on "Coupon market in the United States"
- What are you currently saving for?
- Total number of coupons distributed in the United States from 2011 to 2016 (in billions)
- Total number of coupons redeemed in the United States from 2005 to 2016 (in billions)
- Methods of coupon redemption in the United States in 2016
- Average face value of food and non-food free standing insert (FSI) coupons offered in the United States from 2013 to 2017 (in U.S. dollars)
- Importance of discounts and coupons to the overall digital purchasing decisions according to internet users in the United States as of March 2018, by age group
- Most popular sources for finding online coupons according to users in the United States as of August 2016
- Frequency of using coupons for online fashion purchases according to users in the United States as of August 2016
- Frequency of using coupons for online furniture purchases according to users in the United States as of August 2016
- Share of mobile-only visitors to leading couponing platforms in the United States in October 2017
- Frequency with which Millennial internet users in the United States use coupons when shopping digitally versus in-store as of November 2017
- Shoppers who have redeemed coupons for grocery items in past month in the United States in 2017, by type*
- Generation X shoppers who have redeemed coupons for grocery items in past month in the United States in 2017, by type*
- How often do you use coupons for food at restaurants or bricks-and-mortar retail stores?
- Frequency of using coupons for online restaurant and food delivery purchases according to users in the United States as of August 2016
- Most advantageous benefits offered by mobile devices according to grocery retailers in the United States in 2019
- Main reasons to look for coupons among consumers in the United States 2017
- Main reasons to look for coupons among consumers in the United States 2017, by gender
- Influence of coupons on purchase decisions in the United States in 2017, by product category
- Reasons U.S. consumers used coupons in 2016, by age group
- U.S. consumers usage of coupons in 2016, by gender
- To what extent would you be trusting, if at all, of a coupon you received in the mail*?
- Have you ever purchased something specifically because you had a coupon for it, even though you didn't need the item you purchased?
- Frequency of looking for coupons via print media* in the United States in 2017, by gender
- U.S. consumers’ shopping strategies to save money on holiday gifts in 2017, by strategy*
- Opinions of consumers of the United States regarding coupons in 2016, by gender
- How often do you take advantage of discount coupons or gift cards?
- What reasons made you consider joining a rewards program?
- When a coupon or gift card is interesting to you, would you share your purchasing behavior to redeem it?
- Amount of money U.S. consumers saved using coupons in the last year in 2016, by net income households members
- How often do you use coupons for restaurants & food delivery services at restaurants or bricks-and-mortar retail stores?
- Regarding what products do you find sales interesting in general?
- How often do you redeem coupons at brick-and-mortar retail stores (e.g. SuperTarget, Walmart Supercenters, Nordstrom, etc.)
- When a coupon or gift card is interesting to you, what are you frequentlly or occasionally willing to do in order to redeem it?
- When a coupon or gift card is interesting to you, would you switch products to redeem it?
- How often do you use coupons for fast-moving consumer goods (e.g. dishwashing detergent, laundry detergent, paper tissues) at restaurants or bricks-and-mortar retail stores?
- When a coupon or gift card is interesting to you, would you purchase a product earlier/later than originally planned to redeem it?
- When a coupon or gift card is interesting to you, would you switch brands to redeem it?
- How often do you use coupons for health and wellness services at restaurants or bricks-and-mortar retail stores?
- How often do you use coupons for media products (e.g. books, CDs, newspapers) at restaurants or bricks-and-mortar retail stores?
- In thinking about the coupons you have used over the past 90 days, which methods have you used to redeem your coupons?
- Types of product coupons frequently or occasionally used at restaurants or bricks-and-mortar retail stores by U.S. consumers in 2016
- When thinking about all of the shopping you have done in the past 90 days, which of the following sources have you used to obtain any type of coupon(s) in order to receive a dollar or percentage-off discount?
- When did you start collecting information or gathering input to inform your purchase?
- When do you search for promo codes?
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