Reasons U.S. consumers used coupons in 2016

This statistic shows why consumers in the United States used coupons in 2016, by age. The survey revealed that 30 percent of 18 to 29 years old respondents stated that they didn't want the coupon to expire.

Reasons U.S. consumers used coupons in 2016, by age group

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Release date

January 2017


United States

Survey time period

August 8 to 20, 2016

Number of respondents

n=940 respondents, users of coupons

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Why do you use coupons?"
Total number of respondents by age:
18 to 29 years: 125
30 to 39 years: 129
40 to 49 years: 182
50 to 59 years: 225
60 to 69 years: 196
70 years and more: 83

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