Denmark: shopping on Black Friday and Cyber Monday 2016

This survey shows the share of people who bought something the previous year or were planning to buy something on Black Friday and Cyber Monday in Denmark in 2016. 3 percent of respondents said they bought something on Cyber Monday last year.

Share of people who shopped or planned to shop on Black Friday and Cyber Monday in Denmark in 2016

Characteristic	Black Friday	Cyber Monday
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Release date

November 2016

More information

Region

Denmark

Survey time period

October 2016

Number of respondents

1,005 respondents

Method of interview

Online survey

Supplementary notes

Percentage of consumers who responded affirmatively that they bought something last year / intend to buy anything this year for Black Friday or Cyber Monday.

Original survey question: "Købte du noget i forbindelse med Black Friday sidste år?"
"Har du tænkt dig at købe noget i forbindelse med Black Friday i år (fredag den 25. november)?"
"Købte du noget i forbindelse med Cyber Monday sidste år (mandagen efter Black Friday)?"
"Har du tænkt dig at købe noget i forbindelse med Cyber Monday i år (mandag den 28. november)?"

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