U.S. mobile gaming company word association 2022 | Statista

According to an October 2022 survey of brand-aware mobile gamers in the United States, casino game publisher Big Fish Games was the mobile game publisher most associated with the word "fun". Over seven in ten respondents associated Big Fish Games with that word. The publisher also scored higher than average on "creative".

Mobile game publisher word association according to mobile gamers in the United States as of October 2022

Characteristic	Big Fish Games	Plarium	Product Madness	King	Playrix	Playtika	Zynga	Scopely	GSN	Jam City
Fun	71%	26%	38%	28%	35%	37%	54%	30%	54%	54%
Creative	56%	38%	46%	11%	7%	35%	50%	40%	50%	51%
Original	31%	42%	42%	37%	42%	38%	35%	36%	39%	32%
High quality	30%	38%	37%	18%	20%	36%	28%	43%	31%	36%
Casual	23%	7%	10%	20%	12%	13%	19%	14%	19%	20%
Innovative	17%	12%	21%	2%	2%	26%	20%	26%	21%	25%
Trustworthy	17%	30%	39%	18%	28%	33%	15%	40%	22%	21%
Player centric	9%	23%	17%	15%	17%	25%	13%	19%	16%	21%
Safe	8%	1%	3%	9%	3%	6%	9%	6%	11%	11%
Diverse	8%	7%	8%	63%	50%	12%	11%	11%	10%	11%
Boring	5%	15%	18%	6%	9%	10%	6%	6%	4%	2%
Mid-core	2%	4%	3%	3%	3%	1%	3%	3%	2%	2%
Core	1%	5%	3%	53%	49%	5%	1%	6%	2%	1%
None of the above	4%	8%	0%	0%	0%	4%	7%	3%	4%	2%

Download

Source

Show detailed source information?

Register for free

Already a member?

Source

Use Ask Statista Research Service

In cooperation with

Release date

November 2022

More information

Region

United States

Survey time period

October 13 to 20, 2022

Age group

18 years and older

Special properties

mobile gamers who are aware of publisher; 3 responses permitted

Method of interview

Online survey

Supplementary notes

Original question: Which 3 words best apply to the game publisher…? (Among those who are aware of each publisher; 3 responses permitted)

Citation formats

Other statistics on the topic
Social casino gaming

Highest grossing mobile games worldwide in 2023 YTD (in million U.S. dollars)

Video Gaming & eSports

Mobile games with highest IAP revenue worldwide 2023

Annual revenue generated by Zynga from 2008 to 2021 (in million U.S. dollars)

Video Gaming & eSports

Zynga annual revenue 2008-2021

Most popular mobile gaming apps published by Zynga in 2022, by revenue (in million U.S. dollars)

Video Gaming & eSports

Zynga top grossing mobile games 2022

Share of mobile gaming app revenues through ads or in-app purchases in 2021, by genre

Video Gaming & eSports

Mobile gaming monetization through ads and IAP 2021, by genre

Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Starter Account

The ideal entry-level account for individual users

Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references

$149 USD / Month *

Professional Account

Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Social casino gaming "

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

Other statistics that may interest you Social casino gaming

Overview

7

Consumer behavior

6

Top social casino titles and publishers

8

Playtika

8

SciPlay

5

DoubleDown Interactive

5

Other major players

6

Spotlight: real money games (RMG)

5

Further related statistics

15

Further Content: You might find this interesting as well

Statistics

Topics

Social casino gaming

Mobile gaming market in the United States

Video gaming worldwide

Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year

Learn more about how Statista can support your business.