
Registered taxis in India FY 2019, by state
Demographics
The market competition between Ola and Uber in the taxi market is dominated by Ola. The Softbank-backed startup had a reach of over 60 percent in tier 1 cities and a combined reach of almost 80 percent in tier 2 and tier 3 cities across the south Asian country. The growing penetration also resulted in increased usage. Compared to about 29 percent of users installing the Uber taxi app, Ola had a share of more than 40 percent of the smartphone users installing the app at the end of 2017.
The competition gets fierce
Seven years after being founded, the country’s largest ride-hailing company has entered overseas competition in Australia. Since its competitor has been facing certain challenges with regard to tax and the appointment of a new global CEO, the opportunity for Ola to tap into the domestic and overseas market alive is tremendous and could transform the business altogether in the coming future.