Share of consumers who recall ads from trusted brands Canada 2019, by age

In a September 2019 survey conducted among consumers in Canada, 18 percent of respondents aged between 18 and 34 years strongly agreed that they were more likely to remember advertising from brands or companies they trusted. The same was true for 13 percent of surveyed Canadians aged 64 and over.

Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019, by age group

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Sources

In cooperation with
Ipsos
Release date

February 2020

Region

Canada

Survey time period

September 3 to 18, 2019

Number of respondents

4,005 respondents

Age group

18 years and older

Special properties

including 1,002 French-speaking respondents

Method of interview

Online survey

Supplementary notes

Question: "Do you agree or disagree with the following statements? - I’m more likely to remember advertisements from companies or brands that I trust."

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