According to the National Brand Competitiveness Index of convenience store brands in South Korea in 2023, both CU ranked first, with the brand competitiveness index 76 out of 100.
National Brand Competitiveness Index of convenience store brands in South Korea in 2023
Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
The source does not provide an exact publication date. Date given here is the day of data access.
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JoongAng Ilbo (The Central Times). (September 24, 2023). National Brand Competitiveness Index of convenience store brands in South Korea in 2023 [Graph]. In Statista. Retrieved October 08, 2024, from https://www.statista.com/statistics/666891/south-korea-convenience-store-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of convenience store brands in South Korea in 2023." Chart. September 24, 2023. Statista. Accessed October 08, 2024. https://www.statista.com/statistics/666891/south-korea-convenience-store-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of convenience store brands in South Korea in 2023. Statista. Statista Inc.. Accessed: October 08, 2024. https://www.statista.com/statistics/666891/south-korea-convenience-store-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Convenience Store Brands in South Korea in 2023." Statista, Statista Inc., 24 Sep 2023, https://www.statista.com/statistics/666891/south-korea-convenience-store-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of convenience store brands in South Korea in 2023 Statista, https://www.statista.com/statistics/666891/south-korea-convenience-store-brand-competitiveness-index/ (last visited October 08, 2024)
National Brand Competitiveness Index of convenience store brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), September 24, 2023. [Online]. Available: https://www.statista.com/statistics/666891/south-korea-convenience-store-brand-competitiveness-index/
