Home shopping TV channel brand competitiveness index in South Korea 2017

Published by
Nina Jobst,
Jul 19, 2022
This statistic shows the National Brand Competitiveness Index of home shopping TV channel brands in South Korea in 2017. CJ O shopping's brand competitiveness index measured 75 out of 100.

National Brand Competitiveness Index of home shopping TV channel brands in South Korea in 2017

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Release date

February 2018

Region

South Korea

Survey time period

2017

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

The source does not provide an exact publication date. Date given here is the day of data access.

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