Fast food brand competitiveness index in South Korea 2023

National Brand Competitiveness Index of fast food restaurant brands in South Korea in 2023

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Release date

September 2023

Region

South Korea

Survey time period

2023

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

The source does not provide an exact publication date. Date given here is the day of data access.

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