Electronics retailer brand competitiveness index in South Korea 2023

Published by
Jang Seob Yoon,
Oct 6, 2023
According to the the National Brand Competitiveness Index of electronics retailer brands in South Korea in 2023, Samsung Digital Plaza and LG Best Shop ranked first together, with their brand competitiveness index each 79 out of 100.

National Brand Competitiveness Index of electronics retailer brands in South Korea in 2023

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Release date

September 2023

Region

South Korea

Survey time period

2023

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."



The release date used here is the access date.

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