Share of respondents who know of comparison websites in the Netherlands in 2017, by website
Leading comparison websites in the Netherlands 2017
Kieskeurig.nl was the most well-known price comparison website in the Netherlands, according to a survey from 2017 (the only one held in the country about this topic). 84 percent of Dutch consumers knew the website for retail prices and product reviews. The insurance comparison website Independer.nl was also a familiar name. Noticeable, however, is the low familiarity among Dutch consumers of relatively big websites, such as HoyHoy and Easyswitch. According to the source this has to do with a certain distrust: are these websites actually independent and are they offering the best deal possible? This potential distrust in online companies is not uncommon in the Netherlands and can also be seen, for example, in the level of (dis)trust the Dutch have towards social media.

Dutch online shoppers: all about the money

Despite this skepticism towards the independence of price comparison websites, Dutch consumers did believe price to be the most deciding factor when buying products online in 2018. They even valued it over free delivery or the name of a specific brand. Delivery speed, specifically same-day delivery, was also not a priority. This is because an Amazon Prime model does not yet exist on a large scale in the Netherlands, unlike other countries in Europe. Amazon (and Amazon Prime) is available in the Netherlands but only have a small market share compared to domestic companies as the e-commerce giant only sells books through a partially translated part of Amazon.de. In early 2020, however, Amazon will launch a full Dutch website.

Made in the Netherlands or made in China?

A preference for low prices and a willingness to accept a longer delivery speed might explain why the Dutch tend to buy their products from China. Slightly more than one third of the population in the Netherlands had bought something from a Chinese web shop as of 2018. Indeed, the AliExpress app was the second most-used e-commerce app in the Netherlands at the end of 2018.
Share of respondents who know of comparison websites in the Netherlands in 2017, by website
Comparison websitesShare of respondents
Kieskeurig.nl84%
Beslist.nl78%
Independer.nl78%
HoyHoy28%
Bellen.com16%
Easyswitch and Overstappen.nl*8%
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Source

Release date

January 2017

Region

Netherlands

Survey time period

2017

Number of respondents

1,000 respondents

Special properties

all comparing websites

Supplementary notes

* As of 2012, Easyswitch and Overstappen.nl joined together to cover energy and insurances.

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

The source does not specify the date of the survey nor the survey method.

The source does not provide any information on possible additional answering options during the survey.

Leading comparison websites in the Netherlands 2017
Kieskeurig.nl was the most well-known price comparison website in the Netherlands, according to a survey from 2017 (the only one held in the country about this topic). 84 percent of Dutch consumers knew the website for retail prices and product reviews. The insurance comparison website Independer.nl was also a familiar name. Noticeable, however, is the low familiarity among Dutch consumers of relatively big websites, such as HoyHoy and Easyswitch. According to the source this has to do with a certain distrust: are these websites actually independent and are they offering the best deal possible? This potential distrust in online companies is not uncommon in the Netherlands and can also be seen, for example, in the level of (dis)trust the Dutch have towards social media.

Dutch online shoppers: all about the money

Despite this skepticism towards the independence of price comparison websites, Dutch consumers did believe price to be the most deciding factor when buying products online in 2018. They even valued it over free delivery or the name of a specific brand. Delivery speed, specifically same-day delivery, was also not a priority. This is because an Amazon Prime model does not yet exist on a large scale in the Netherlands, unlike other countries in Europe. Amazon (and Amazon Prime) is available in the Netherlands but only have a small market share compared to domestic companies as the e-commerce giant only sells books through a partially translated part of Amazon.de. In early 2020, however, Amazon will launch a full Dutch website.

Made in the Netherlands or made in China?

A preference for low prices and a willingness to accept a longer delivery speed might explain why the Dutch tend to buy their products from China. Slightly more than one third of the population in the Netherlands had bought something from a Chinese web shop as of 2018. Indeed, the AliExpress app was the second most-used e-commerce app in the Netherlands at the end of 2018.
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