Leading comparison websites in the Netherlands 2017
level of (dis)trust the Dutch have towards social media.
Kieskeurig.nl was the most well-known price comparison website in the Netherlands, according to a survey from 2017 (the only one held in the country about this topic). 84 percent of Dutch consumers knew the website for retail prices and product reviews. The insurance comparison website Independer.nl was also a familiar name. Noticeable, however, is the low familiarity among Dutch consumers of relatively big websites, such as HoyHoy and Easyswitch. According to the source this has to do with a certain distrust: are these websites actually independent and are they offering the best deal possible? This potential distrust in online companies is not uncommon in the Netherlands and can also be seen, for example, in the