Influence of coupons on unintended purchases in the Netherlands 2016, by age group

Do you agree with the following: I have made a purchase I did not plan to because of a coupon or discount code?*

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Release date

June 2016



Survey time period

April 2016

Number of respondents

500 respondents

Age group

18 years and older

Special properties

representative for Dutch adults

Supplementary notes

* This question was phrased in Dutch by the source as follows: "Geef aan of je het eens bent met onderstaande stellingen. Een coupon/ kortingscode of aanbieding heeft er weleens voor gezorgd dat ik iets heb gekocht dat ik niet van plan was om te kopen."

The source does not specify the type of survey.

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