Influence of coupons on unintended purchases in the Netherlands 2016, by age group
This statistic shows the results of the survey proposition: "Do you agree with the following: I have made a purchase I did not plan to because of a coupon or discount code." During the survey period it was found that roughly 50 percent of the Dutch respondents aged 35 to 44 years old, agreed they have made a purchase they had not planned because of an online promotional code or coupon.