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E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018
Global e-mail inbox placement & spam rate 2015-2018
The graph shows the e-mail inbox placement and spam rate worldwide from the second quarter of 2015 to the second quarter of 2018. The source found that 86 percent of commercial e-mails reached their destination inbox in the last measured quarter.
E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018
Inbox placement rateSpam rateMissing rate
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Source

Release date

August 2018

Region

Worldwide

Survey time period

Q2 2015 to Q2 2018

Special properties

based on 2 billion promotional email messages sent to consumers around the world between April 2015 and June 2016

Supplementary notes

The source provides the following information: "Information captured from high volumes of monitored email accounts (seeds) controlled by senders to sample mailbox providers’ placement decisions irrespective of user-initiated or engagement-based filtering. For new programs with little or no history of subscriber interaction, seeds can provide an accurate assessment of inbox placement."
Figures for periods prior to Q3 2017 come from previous reporting.

Global e-mail inbox placement & spam rate 2015-2018
The graph shows the e-mail inbox placement and spam rate worldwide from the second quarter of 2015 to the second quarter of 2018. The source found that 86 percent of commercial e-mails reached their destination inbox in the last measured quarter.
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Statistics on "E-mail marketing "
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