Net sales of American beauty company Revlon Inc. fluctuated from 2011 to 2022. The company reached its peak in 2017, with sales amounting to about 2.7 billion U.S. dollars. Meanwhile, in 2022, Revlon generated approximately two billion U.S. dollars in net sales, slightly down from the year before, when this figure added up to about 2.1 billion U.S. dollars.
Revlon and consumers
Revlon is one of the most well-known beauty brands, especially among consumers in the United States, where it was recognized by about 80 percent of participants in a 2022 survey. In the previous year, Revlon was also one of the leading at-home air coloring vendors, preceded only by L'Oréal, having sold nearly 46 million units. Moreover, in the first quarter of 2023, Revlon also figured in a ranking of the most popular skincare and cosmetics brands among women in the United States The multinational company offers a variety of products, including skincare, fragrances, and cosmetics.
Due to decreasing sales and supply chain issues brought on by COVID-19, Revlon filed for bankruptcy in June 2022. However, some months later, the company was acquired by its own lenders and given a new organization. In the last few years, Revlon’s gross profit also fluctuated, going from 1.54 million U.S. dollars in 2017 to 1.15 million U.S. dollars in 2022. This was likewise the case for the company’s ad spend and operating income, the latter of which added up to approximately 80 million U.S. dollars in fiscal year 2022.
Net sales of Revlon Inc. worldwide from 2011 to 2022
(in billion U.S. dollars)
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Revlon. (March 17, 2023). Net sales of Revlon Inc. worldwide from 2011 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 06, 2023, from https://www.statista.com/statistics/668504/revlon-net-sales/
Revlon. "Net sales of Revlon Inc. worldwide from 2011 to 2022 (in billion U.S. dollars)." Chart. March 17, 2023. Statista. Accessed December 06, 2023. https://www.statista.com/statistics/668504/revlon-net-sales/
Revlon. (2023). Net sales of Revlon Inc. worldwide from 2011 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 06, 2023. https://www.statista.com/statistics/668504/revlon-net-sales/
Revlon. "Net Sales of Revlon Inc. Worldwide from 2011 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 17 Mar 2023, https://www.statista.com/statistics/668504/revlon-net-sales/
Revlon, Net sales of Revlon Inc. worldwide from 2011 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/668504/revlon-net-sales/ (last visited December 06, 2023)
Net sales of Revlon Inc. worldwide from 2011 to 2022 (in billion U.S. dollars) [Graph], Revlon, March 17, 2023. [Online]. Available: https://www.statista.com/statistics/668504/revlon-net-sales/