U.S. consumer online and in-store Black Friday shopping 2016, by gender

This statistic presents the share of consumers in the United States who shopped online, in-store or both on Black Friday in 2016, sorted by gender. During the survey period, 25 percent of responding female shoppers stated that they had shopped both online and in-store on Black Friday that year.

Share of consumers in the United States who shopped online, in-store or both on Black Friday in 2016, by gender

MaleFemale
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Sources

Release date

February 2017

Region

United States

Survey time period

December 28 to 30, 2016

Number of respondents

total survey n=1,874; shoppers n=1,018

Age group

18 years and older

Supplementary notes

Question: Did you shop online, in-store or both on the following sales events? - Black Friday

Values may not add up to 100 percent due to rounding.

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Statistics on "Fashion e-commerce in the United States"

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