Out of the 411 minutes (almost seven hours) spent on daily media usage in Sweden in 2020, just two percent of that time was spent reading printed newspapers. The amount of time spent with newspapers has dwindled in previous years, with consumers preferring to spend time listening to music or watching television.
Share of daily media usage time spent on reading printed daily newspapers on average in Sweden from 2009 to 2021
*Refers to 2020 and 2021. In previous years the age group was 9-79 years.
**Refers to 2021. The number of respondents may differ to previous years.
The time spent on media per day averaged at 411 minutes in 2021, 418 minutes in 2020, 367 minutes in 2019, 357 minutes in 2018, 344 minutes in 2017, 340 minutes in 2016, 333 minutes in 2015, 326 minutes in 2014, 378 minutes in 2013, 365 minutes in 2012, 367 minutes in 2011, 361 minutes in 2010, 352 minutes in 2009.
Figures for 2009 to 2019 were taken from previous publications.
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NORDICOM. (May 18, 2022). Share of daily media usage time spent on reading printed daily newspapers on average in Sweden from 2009 to 2021 [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/668522/share-of-time-spent-on-reading-newspapers-per-day-in-sweden/
NORDICOM. "Share of daily media usage time spent on reading printed daily newspapers on average in Sweden from 2009 to 2021." Chart. May 18, 2022. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/668522/share-of-time-spent-on-reading-newspapers-per-day-in-sweden/
NORDICOM. (2022). Share of daily media usage time spent on reading printed daily newspapers on average in Sweden from 2009 to 2021. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/668522/share-of-time-spent-on-reading-newspapers-per-day-in-sweden/
NORDICOM. "Share of Daily Media Usage Time Spent on Reading Printed Daily Newspapers on Average in Sweden from 2009 to 2021." Statista, Statista Inc., 18 May 2022, https://www.statista.com/statistics/668522/share-of-time-spent-on-reading-newspapers-per-day-in-sweden/
NORDICOM, Share of daily media usage time spent on reading printed daily newspapers on average in Sweden from 2009 to 2021 Statista, https://www.statista.com/statistics/668522/share-of-time-spent-on-reading-newspapers-per-day-in-sweden/ (last visited June 28, 2022)
