Most popular webshops in Denmark 2017-2018

Ranking of the most often used webshops in Denmark in 2017 and 2018

by H. Tankovska, last edited Aug 9, 2019
Most popular webshops in Denmark 2017-2018 Zalando.dk was the most often used web-shop in Denmark in 2017 and 2018. Over 14 thousand Danish people were asked which web-shop they did their last purchase from and 3.4 percent of them answered Zalando in 2018. Two percent of the respondents did their last purchase on Amazon, the second most used web-shop, and 1.9 percent did it on H&M, the web-shop ranked third. Some worldwide famous web-shops, such as Aliexpress and Asos only came in use from 2018 onwards in Denmark.
What do Danish consumers buy online?

    The category which led as most frequently purchased online by Danish, was clothing and footwear, with 38 percent of the respondents’ votes. Home electronics followed, with 26 percent of the respondents’ votes.

Online shopping in Denmark

    E-commerce is gaining popularity among Danish consumers. “The product is cheaper online than in a shop” was the most common reason to shop online in Denmark in 2018, according to over 20 percent of the interviewed internet users in Denmark. Regarding purchase frequency, the majority of people (27 percent) seemed to shop online between three and four times a month in 2018. Furthermore, 23 percent of the Danes did it once or twice a month. The growth rate of online B2C commerce peaked in 2014, when it reached 37.5 percent and it was 16.7 percent as of 2018.
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Ranking of the most often used webshops in Denmark in 2017 and 2018

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