This statistic shows the results of a survey among Americans in 2017 regarding their expenditure on Valentine's Day gifts for their spouse/significant other. The results were sorted by age. 24 percent of respondents between 18 and 29 years stated they plan to spend up to 20 U.S. dollars.
How much money do you plan on spending on Valentine's Day gifts for your spouse/significant other?
n=536 respondents, who plan to buy a gift for this person
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Original question: "How much money do you plan on spending on Valentine's Day gifts?" [for your spouse/significant other]
Number of total respondents by age:
18 to 29 years: 135
30 to 49 years: 201
50 years and older: 200
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Statista Survey. (January 31, 2017). How much money do you plan on spending on Valentine's Day gifts for your spouse/significant other? [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/668862/americans-expenditure-on-valentine-s-day-gifts-for-their-spouse-significant-other-by-age/?__sso_cookie_checker=failed
Statista Survey. "How much money do you plan on spending on Valentine's Day gifts for your spouse/significant other?." Chart. January 31, 2017. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/668862/americans-expenditure-on-valentine-s-day-gifts-for-their-spouse-significant-other-by-age/?__sso_cookie_checker=failed
Statista Survey. (2017). How much money do you plan on spending on Valentine's Day gifts for your spouse/significant other?. Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/668862/americans-expenditure-on-valentine-s-day-gifts-for-their-spouse-significant-other-by-age/?__sso_cookie_checker=failed
Statista Survey. "How Much Money Do You Plan on Spending on Valentine's Day Gifts for Your Spouse/Significant Other?." Statista, Statista Inc., 31 Jan 2017, https://www.statista.com/statistics/668862/americans-expenditure-on-valentine-s-day-gifts-for-their-spouse-significant-other-by-age/?__sso_cookie_checker=failed
Statista Survey, How much money do you plan on spending on Valentine's Day gifts for your spouse/significant other? Statista, https://www.statista.com/statistics/668862/americans-expenditure-on-valentine-s-day-gifts-for-their-spouse-significant-other-by-age/?__sso_cookie_checker=failed (last visited February 11, 2025)
How much money do you plan on spending on Valentine's Day gifts for your spouse/significant other? [Graph], Statista Survey, January 31, 2017. [Online]. Available: https://www.statista.com/statistics/668862/americans-expenditure-on-valentine-s-day-gifts-for-their-spouse-significant-other-by-age/?__sso_cookie_checker=failed
