Best-known OOH providers among media professionals in the Netherlands 2017

This statistic illustrates the share of advertisers who know about Out Of Home advertising providers in the Netherlands in 2017, by OOH provider. As of 2017, roughly 62 percent of the surveyed media planners and advertisers knew about Interbest.

Share of media professionals who know about Out Of Home advertising providers in the Netherlands in 2017, by OOH provider

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Sources

Release date

December 2017

Region

Netherlands

Survey time period

October 23, 2017 to November 13, 2017

Number of respondents

officials=367; advertisers=123; media planners=127; media operators=119

Special properties

the media operators have been rated by advertisers and media planners who had business contacts with one or more providers in 2016

Method of interview

Online survey

Supplementary notes

According to the source, the study measured: "the brand awareness (= business contact) and the image of media operators among decision makers of advertisement budgets. Additionally, awareness, appreciation and image of media agencies were measured among advertisers and operators."

The source notes, for this study: "advertisers and media planners assess the way in which media operators manifest themselves on the market"

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