Credit card penetration in CEE region 2019, by country
The credit card market in the CEE region has seen growth over time, when together with its accelerating relationship with Western Europe, the demand for a variety of financial services on the market has also increased. The payment cards sector has been among the first to grow, but the dynamic of that growth was different in different countries. For many markets listed, the regulatory and financial support afforded by the European Union membership provided strong potential for sustained credit card market growth. For example, for Czechia, the penetration of credit cards was 25 percent in 2019. However, a relatively high penetration (in the context of the region) was also observed in two of the non-EU economies of the region: Russia and Ukraine.
