Frequency U.S. consumers exceed gift card value 2016, by gender

This statistic presents the frequency U.S. consumers exceeded gift card value in 2016, sorted by gender. The survey revealed that 11 percent of female U.S. gift card recipients always exceeded the value of the gift card when making a gift card purchase.

Frequency U.S. consumers exceed gift card value in 2016, by gender

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Release date

February 2017


United States

Survey time period

December 28 to 30, 2016

Number of respondents

total survey n=1,874; gift card recipients n=1,212

Age group

18 years and older

Supplementary notes

Question: How often do your gift card purchases exceed the gift card value?

Values may not add up to 100 percent due to rounding.

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