In 2023, CJ Logistics ranked first among private courier service companies in South Korea, with a brand competitiveness index that measured 80 out of 100. The leading four companies all maintained their ranking from the previous year.
National Brand Competitiveness Index of leading courier service company brands in South Korea in 2023
Characteristic
Index score on a 0 to 100 scale
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Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."
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JoongAng Ilbo (The Central Times). (September 24, 2023). National Brand Competitiveness Index of leading courier service company brands in South Korea in 2023 [Graph]. In Statista. Retrieved September 07, 2024, from https://www.statista.com/statistics/669960/south-korea-courier-company-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of leading courier service company brands in South Korea in 2023." Chart. September 24, 2023. Statista. Accessed September 07, 2024. https://www.statista.com/statistics/669960/south-korea-courier-company-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). (2023). National Brand Competitiveness Index of leading courier service company brands in South Korea in 2023. Statista. Statista Inc.. Accessed: September 07, 2024. https://www.statista.com/statistics/669960/south-korea-courier-company-brand-competitiveness-index/
JoongAng Ilbo (The Central Times). "National Brand Competitiveness Index of Leading Courier Service Company Brands in South Korea in 2023." Statista, Statista Inc., 24 Sep 2023, https://www.statista.com/statistics/669960/south-korea-courier-company-brand-competitiveness-index/
JoongAng Ilbo (The Central Times), National Brand Competitiveness Index of leading courier service company brands in South Korea in 2023 Statista, https://www.statista.com/statistics/669960/south-korea-courier-company-brand-competitiveness-index/ (last visited September 07, 2024)
National Brand Competitiveness Index of leading courier service company brands in South Korea in 2023 [Graph], JoongAng Ilbo (The Central Times), September 24, 2023. [Online]. Available: https://www.statista.com/statistics/669960/south-korea-courier-company-brand-competitiveness-index/