Consumer subgroups of natural and organic personal care products Europe 2016, by age

This statistic shows the consumer subgroups of natural and organic personal care products in Europe in 2016, by age group. A majority of consumers across all ages belong to the 'rather an external focus' category.

Consumer subgroups of natural and organic personal care products in Europe in 2016, by age group*

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Source

Release date

February 2017

Region

Europe

Survey time period

2016

Number of respondents

900 respondents

Age group

25-65 years

Special properties

Females from France, Italy, Germany, Sweden, UK and Poland; only women who take into account presence of natural and organic ingredients when purchasing cosmetics

Method of interview

Online survey

Supplementary notes

Date of access is date of release.

* The source defines the consumer subgroups as follows:
Rather an external focus: need to avoid negative outcomes for others, eg. animals, planet, other people.
Risk avoidance: need to avoid harm for themselves, eg. no chemical ingredients.
Part of who I am: need to avoid artificiality in all aspects of life.

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