• Consumer subgroups organic personal care by age 2016

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This statistic shows the consumer subgroups of natural and organic personal care products in Europe in 2016, by age group. A majority of consumers across all ages belong to the 'rather an external focus' category.

Consumer subgroups of natural and organic personal care products in Europe in 2016, by age group*

Characteristic	Rather an external focus	Part of who I am	Risk avoidance
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-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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Release date

February 2017

More information

Region

Europe

Survey time period

2016

Number of respondents

900 respondents

Age group

25-65 years

Special properties

Females from France, Italy, Germany, Sweden, UK and Poland; only women who take into account presence of natural and organic ingredients when purchasing cosmetics

Method of interview

Online survey

Supplementary notes

Date of access is date of release.

* The source defines the consumer subgroups as follows:
Rather an external focus: need to avoid negative outcomes for others, eg. animals, planet, other people.
Risk avoidance: need to avoid harm for themselves, eg. no chemical ingredients.
Part of who I am: need to avoid artificiality in all aspects of life.