Survey: top 5 attributes of natural cosmetics according to Italian consumers in 2016

This chart illustrates the most important characteristics of natural cosmetics according to Italian consumers in 2016. As of the survey period, about half of the respondents (55 percent) pointed at the absence of parabens and the lack of oil-based ingredients as the most defining features of natural cosmetics.

Which are the most important characteristics that a natural cosmetic product should have?

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Source

Release date

March 2016

Region

Italy

Number of respondents

1,492 respondents

Age group

18 years and older

Special properties

consumers who purchased natural cosmetics at least once in the three months prior to survey

Supplementary notes

The original survey question was phrased by the source as follows: "Quali sono le caratteristiche indispendabili che un cosmetico deve possedere per essere definito "naturale"?.

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