North America: use of data in e-mail marketing personalization 2016

This statistic provides information on the ways retailers used data to personalize e-mails in North America as of September 2016. During the survey period, 54 percent of respondents in the United States and Canada stated that they used data to send e-mails to specific groups, such as dormant shoppers or loyal customers.
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Ways retailers used data to personalize e-mails in North America as of September 2016
Share of respondents
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