Italy: most important attribute when choosing natural cosmetics in 2016, by gender

This chart illustrates the most important attributes natural cosmetics must have when purchasing the products in Italy in 2016, broken down by gender. As of the survey period, both men and women indicated a clear label as the most important element to consider when purchasing natural cosmetic products.

When you have to choose a natural cosmetic product, which is the most important characteristic it must have?

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Source

Release date

March 2016

Region

Italy

Number of respondents

1,492 respondents

Age group

18 years and older

Special properties

consumers who purchased natural cosmetics at least once in the three months prior to survey

Supplementary notes

The original survey question was phrased by the source as follows: "Qual é il criterio più importante per te quando devi scegliere di acquistare un cosmetico naturale"?.

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