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Share of affluent Americans who owned electronics from Apple in the United States from 2015 to 2017

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Share of affluent Americans who owned electronics from Apple 2015-2017 This statistic shows the share of affluent American households who owned computers, computer accessories, software, or applications from Apple in the United States from 2015 to 2017. In 2017, of those living in a household where the total income was 200,000 U.S. dollars or more per year, 60.7 said that they owned products from Apple.
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Household income $125,000 or more*Household income $200,000 or more
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Household income $125,000 or more*Household income $200,000 or more
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Description Source More information
This statistic shows the share of affluent American households who owned computers, computer accessories, software, or applications from Apple in the United States from 2015 to 2017. In 2017, of those living in a household where the total income was 200,000 U.S. dollars or more per year, 60.7 said that they owned products from Apple.
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Release date
October 2017
In cooperation with:
Ipsos
Region
United States
Survey time period
2015 to 2017
Number of respondents
Persons with a household income of 100K+ U.S. dollars: 24,424; persons with a household income of 200K+ U.S. dollars: 5,368
Age group
18 years and older
Special properties
Persons living in affluent households
Method of interview
Postal questionnaire
Supplementary notes
During the survey, the question was posed as follows: "Which of the following brands of computers, computer accessories, software, and applications does your household own?"

2015 sample size:
Persons with a household income of $100K+: 15,267
Persons with a household income of $200K+: 3,644

2016 sample size:
Persons with a household income of $100K+: 24,424
Persons with a household income of $200K+: 5,368

2017 sample size:
Persons with a household income of $125k+: 22,449
Persons with a household income of $200k+: 6,403

*Please note that figures for years prior to 2017 refer to a household income of $100k and up. This threshold was changed to $125k and up in 2017.
Figures for 2015 and 2016 from previous release.

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