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Share of affluent Americans who owned smartphones, cell phones, tablets or eReaders from Apple in the United States from 2015 to 2016

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Household income of 100,000 U.S. dollars or moreHousehold income of 200,000 U.S. dollars or more
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Description Source More information
This statistic shows the share of affluent American households who owned smartphones, cell phones, tablets or eReaders from Apple in the United States from 2015 to 2016. In 2016, of those living in a household where the total income was 200,000 U.S. dollars or more per year, 75.8 percent said that they owned products from Apple.
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Release date
October 2016
Region
United States
Survey time period
2015 to 2016
Number of respondents
Persons with a household income of 100K+ U.S. dollars: 24,424; persons with a household income of 200K+ U.S. dollars: 5,368
Age group
18 years and older
Special properties
Persons living in affluent households
Method of interview
Online survey
Supplementary notes
For the survey, the question for this section was posed as follows: "Which of the following brands of computers, computer accessories, software, and applications does your household own?"

2015 sample size:
Persons with a household income of $100K+: 15,267
Persons with a household income of $200K+: 3,644

2016 sample size:
Persons with a household income of $100K+: 24,424
Persons with a household income of $200K+: 5,368

Figures from 2015 from previous release.

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