Most popular online stores in the toys, hobby and DIY segment in Germany in 2017, by e-commerce net sales (in million U.S. dollars)

Toys, hobby & DIY: top 10 online stores in Germany in 2017, by net sales This statistic presents a ranking of the most popular online stores in Germany in the toys, hobby and DIY segment in 2017, sorted by annual net e-commerce sales.
For more information please visit ecommerceDB.com.

In 2017, market leader amazon.de generated 2,2 billion U.S. dollars via the sale of products from the toys, hobby and DIY segment in Germany. The online store thomann.de was ranked second with a revenue of 308,1 million U.S. dollars.
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E-commerce revenue in million U.S. dollars
amazon.de2,196.8
thomann.de308.1
zooplus.de275.2
otto.de266.6
shop.degussa-goldhandel.de241.3
mytoys.de221.3
lidl.de221
conrad.de206.2
edelmetall-handel.de169.4
reifendirekt.de154.7
E-commerce revenue in million U.S. dollars
amazon.de2,196.8
thomann.de308.1
zooplus.de275.2
otto.de266.6
shop.degussa-goldhandel.de241.3
mytoys.de221.3
lidl.de221
conrad.de206.2
edelmetall-handel.de169.4
reifendirekt.de154.7
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This statistic presents a ranking of the most popular online stores in Germany in the toys, hobby and DIY segment in 2017, sorted by annual net e-commerce sales.
For more information please visit ecommerceDB.com.

In 2017, market leader amazon.de generated 2,2 billion U.S. dollars via the sale of products from the toys, hobby and DIY segment in Germany. The online store thomann.de was ranked second with a revenue of 308,1 million U.S. dollars.
Show more
Release date
June 2018
Region
Germany
Survey time period
2018
Supplementary notes
The e-commerce market category “Toys, Hobby & DIY” includes the online trade of toys, babyware (inclusive of baby food and clothing), sport, outdoor, DIY and garden products (e.g. sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby & stationery articles (e.g. art/collectors’ items, car parts and adult entertainment products).

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.
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