The statistic shows information on the positive impact of brands eSports engagement on brand favorability according to fans in the United States as of September 2015. The survey results show that 54 percent of respondents felt more favorable about a brand that provided prize money to a winner of an eSports event.
Positive impact of brands eSports engagement on brand favorability according to consumers in the United States as of September 2015
Share of respondents who would feel much/somewhat more favorable about the brand
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Nielsen. (November 19, 2015). Positive impact of brands eSports engagement on brand favorability according to consumers in the United States as of September 2015 [Graph]. In Statista. Retrieved April 10, 2020, from https://www.statista.com/statistics/672204/brand-esport-engagement-impact-consumer-opinion/
Nielsen. "Positive impact of brands eSports engagement on brand favorability according to consumers in the United States as of September 2015." Chart. November 19, 2015. Statista. Accessed April 10, 2020. https://www.statista.com/statistics/672204/brand-esport-engagement-impact-consumer-opinion/
Nielsen. (2015). Positive impact of brands eSports engagement on brand favorability according to consumers in the United States as of September 2015. Statista. Statista Inc.. Accessed: April 10, 2020. https://www.statista.com/statistics/672204/brand-esport-engagement-impact-consumer-opinion/
Nielsen. "Positive Impact of Brands Esports Engagement on Brand Favorability According to Consumers in The United States as of September 2015." Statista, Statista Inc., 19 Nov 2015, https://www.statista.com/statistics/672204/brand-esport-engagement-impact-consumer-opinion/
Nielsen, Positive impact of brands eSports engagement on brand favorability according to consumers in the United States as of September 2015 Statista, https://www.statista.com/statistics/672204/brand-esport-engagement-impact-consumer-opinion/ (last visited April 10, 2020)
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