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Positive impact of brand eSport engagement on consumer opinion in the U.S. 2015
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Positive impact of brand eSport engagement on consumer opinion in the U.S. 2015
Positive impact of brands eSports engagement on brand favorability according to consumers in the United States as of September 2015
The statistic shows information on the positive impact of brands eSports engagement on brand favorability according to fans in the United States as of September 2015. The survey results show that 54 percent of respondents felt more favorable about a brand that provided prize money to a winner of an eSports event.
Positive impact of brands eSports engagement on brand favorability according to consumers in the United States as of September 2015
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| Share of respondents who would feel much/somewhat more favorable about the brand | |
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Description
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The statistic shows information on the positive impact of brands eSports engagement on brand favorability according to fans in the United States as of September 2015. The survey results show that 54 percent of respondents felt more favorable about a brand that provided prize money to a winner of an eSports event.
Show more- Show sources information
- Show publisher information
- Release date
- November 2015
- Region
- United States
- Survey time period
- September 2015
- Number of respondents
- 1,200 respondents
- Age group
- 13 years and older
- Special properties
- among 1,000 eSports fans and 200 eSports aware non-fans
- Method of interview
- Online survey
Source
- Show sources information
- Show publisher information
- Release date
- November 2015
More information
- Region
- United States
- Survey time period
- September 2015
- Number of respondents
- 1,200 respondents
- Age group
- 13 years and older
- Special properties
- among 1,000 eSports fans and 200 eSports aware non-fans
- Method of interview
- Online survey
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Statistics on "eSports market worldwide"
- Overview
The most important statistics
- eSports market revenue worldwide from 2012 to 2022 (in million U.S. dollars)Revenue of the global eSports market 2012-2022
- Share of worldwide eSports market revenue in 2019, by regionGlobal eSports market revenue share 2019, by region
- Leading eSports markets worldwide in 2015 and 2016, by sales revenue (in million euros)Leading eSports countries worldwide 2015-2016, by revenue
- eSports market revenue worldwide in 2019, by segment (in million U.S. dollars)Global revenue of the eSports market 2019, by segment
- eSports market revenue in North America by segment in 2016 (in million U.S. dollars)Revenue of the eSports market in North America 2016, by segment
- Distribution of major eSports events worldwide in 2016, by regionShare of eSports events worldwide 2016, by region
- Distribution of revenue from major eSports events ticket sales worldwide in 2016, by regionShare of eSports ticket sales revenue worldwide 2016, by region
- Annual combined eSports prize pools worldwide from 2010 to 2017 (in million U.S. dollars)Annual eSports prize pools worldwide 2010-2017
- Users and usage
The most important statistics
- eSports audience size worldwide from 2012 to 2022, by type of viewers (in millions)Worldwide eSports viewer numbers 2012-2022, by type
- Distribution of eSports frequent viewers and enthusiasts worldwide in 2019, by regionShare of eSports fans worldwide 2019, by region
- Time spent watching eSports video worldwide in 2012, 2013 and 2018 (in billion hours)Time spent watching eSports video worldwide 2012-2018
- eSports viewership reach in the United States from 2018 to 2023eSports viewership penetration in the United States 2018
- Daily time spent watching eSports worldwide as of May 2017, by genderDaily time spent watching eSports worldwide 2017, by gender
- Frequency of watching eSports videos and live streams among gamers in the United States as of December 2016Frequency of watching eSports videos and streams in the U.S. 2016
- Distribution of eSports viewership among selected eSports games fans worldwide as of May 2017, by sourceShare of eSports viewership among selected games fans worldwide 2017, by source
- Number of viewers of eSports related programs on television in the United States in 2017 (in thousands)Number of eSports events TV viewers in the U.S. 2017
- Market leaders
The most important statistics
- Leading eSports games worldwide in 2018, by cumulative tournament prize pool (in million U.S. dollars)Leading eSports games worldwide 2018, by tournament prize pool
- Leading eSports tournaments worldwide as of March 2019, ranked by overall prize pool (in million U.S. dollars)Leading eSports tournaments worldwide as of March 2019, by prize pool
- Number of players of selected eSports games worldwide as of August 2017 (in million)Number of eSports games players worldwide 2017
- Penetration rate of selected eSports games among gamers and eSports viewers worldwide as of April 2017eSports selected franchise reach among gamers worldwide 2017
- Distribution of annual prize pool in eSports worldwide in 2017, by gameShare of annual eSports prize pool worldwide in 2017, by game
- Leading female eSports players worldwide as of January 2019, by overall earnings (in 1,000 U.S. dollars)Leading female eSports players worldwide 2019, by overall earnings
- Leading eSports players worldwide as of January 2019, by overall earnings (in 1,000 U.S. dollars)Leading eSports players worldwide 2019, by overall earnings
- Marketing and advertising
The most important statistics
- Brand spending on eSports sponsorship and advertising worldwide from 2015 to 2020 (in million U.S. dollars)Brand spend on eSports sponsorship and advertising worldwide 2015-2020
- Estimated eSports sponsorship revenue worldwide in 2016 and 2020 (in billion U.S. dollars)Global eSports sponsorship revenue 2016 and 2020
- Estimated number of eSports sponsorships in selected industries in the United States between January 2016 and August 2017Number of eSports sponsorships in the U.S. 2016-2017, by vertical
- Leading ways for brands to engage in eSports marketing according to eSports fans in the United States as of March 2017U.S. brands most engaging marketing methods according to eSports fans 2017
- eSports fan attitude towards advertising during eSports worldwide as of May 2017Fan attitude towards advertising during eSports worldwide 2017
- Share of consumers extremely interested in selected activities at live eSports events in the United States as of March 2017U.S. consumers interested in activities at live eSports events 2017
- Leading brands eSports viewers recall seeing advertised during eSports events in the United States as of March 2017eSports events ads brand recall among fans in the U.S. 2017
- Number of mentions of selected brands by major eSports social media influencers worldwide in 2015 and 2016Number of brand mentions among eSports influencers worldwide 2015-2016
- eSports betting
The most important statistics
- eSports betting total amount wagered worldwide in 2015 and 2020 (in million U.S. dollars)eSports betting market wagers worldwide 2015-2020
- Estimated total amount wagered on eSports on cash gambling sites worldwide in 2016, by product type (in million U.S. dollars)Estimated eSports betting turnover worldwide 2016, by product type
- Estimated amount wagered for in-game activities of video gamers worldwide from 2016 to 2020 (in billion U.S. dollars)Global amount wagered on video gaming in-game activities 2016-2020
- Distribution of the eSportsbook total amount wagered worldwide in 2016, by game Estimated eSportsbook betting handle share worldwide 2016, by game
- eSports betting market revenue worldwide in 2015 and 2020 (in million U.S. dollars)eSports betting market revenue worldwide 2015-2020
- eSports startup funding
The most important statistics
- Value of investments in eSports startups worldwide from 2012 to 2017 (in million U.S. dollars)eSports startups investment value worldwide 2012-2017
- Number of investments in eSports startups worldwide from 2012 to 2017 eSports startups investment deal number worldwide 2012-2017
- Estimated value of venture capital funding of selected eSports-related startups in the United States in 2017 (in 1,000 U.S. dollars)Leading eSports startups in the U.S. 2017, by VC funding value
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Statistics
- Consumer opinion of brands funding television programs in France 2013
- Malaysian social media users allowing brand logos on their posts 2017
- Social media users in Singapore allowing brand logos on their profile pictures 2017
- Share of music partnerships with brands in North America 2016
- Consumer opinion of brands funding television programs in Italy 2013
- Brand sponsorships - advertising effectiveness in Q1 2013, by region
- What Singaporeans are willing to do for brand sponsorship 2017
- Buying products or services from brands investing in students Canada 2014, by age
- Consumer opinion of brands funding television programs in Poland 2013
- Buying products or services from brands investing in students Canada 2014, by gender
- Share of Canadians loyal to brands sponsoring social causes 2015
- Consumer opinion of brands funding television programs in Sweden 2013
- Malaysian social media users allowing brand logos on their profile pictures 2017
- Willingness to buy products or services from brands investing in students Canada 2014
- Consumer opinion of brands funding television programs in Germany 2013
- What Malaysians are willing to do for brand sponsorship 2017
- Companies affiliated with good causes according to Canadians 2015
- Consumer opinion of brands funding television programs in Spain 2013
- Consumer opinion of brands funding television programs in Great Britain (UK) 2013
Studies
Statistics on "eSports market worldwide"
- eSports market revenue worldwide from 2012 to 2022 (in million U.S. dollars)
- Share of worldwide eSports market revenue in 2019, by region
- Leading eSports markets worldwide in 2015 and 2016, by sales revenue (in million euros)
- eSports market revenue worldwide in 2019, by segment (in million U.S. dollars)
- eSports market revenue in North America by segment in 2016 (in million U.S. dollars)
- Distribution of major eSports events worldwide in 2016, by region
- Distribution of revenue from major eSports events ticket sales worldwide in 2016, by region
- Annual combined eSports prize pools worldwide from 2010 to 2017 (in million U.S. dollars)
- Number of unique viewers of selected eSports tournaments worldwide as of January 2018 (in millions)
- eSports audience size worldwide from 2012 to 2022, by type of viewers (in millions)
- Distribution of eSports frequent viewers and enthusiasts worldwide in 2019, by region
- Time spent watching eSports video worldwide in 2012, 2013 and 2018 (in billion hours)
- eSports viewership reach in the United States from 2018 to 2023
- Daily time spent watching eSports worldwide as of May 2017, by gender
- Frequency of watching eSports videos and live streams among gamers in the United States as of December 2016
- Distribution of eSports viewership among selected eSports games fans worldwide as of May 2017, by source
- Number of viewers of eSports related programs on television in the United States in 2017 (in thousands)
- Distribution of eSports viewers in the United States in 2017, by gender
- Distribution of eSports fans in the United States in 2017, by age group
- Distribution of eSports fans in the United States as of August 2016, by ethnicity
- Estimated average per capita spending on eSports related content worldwide in 2017 and 2020 (in U.S. dollars)
- Leading eSports games worldwide in 2018, by cumulative tournament prize pool (in million U.S. dollars)
- Leading eSports tournaments worldwide as of March 2019, ranked by overall prize pool (in million U.S. dollars)
- Number of players of selected eSports games worldwide as of August 2017 (in million)
- Penetration rate of selected eSports games among gamers and eSports viewers worldwide as of April 2017
- Distribution of annual prize pool in eSports worldwide in 2017, by game
- Leading female eSports players worldwide as of January 2019, by overall earnings (in 1,000 U.S. dollars)
- Leading eSports players worldwide as of January 2019, by overall earnings (in 1,000 U.S. dollars)
- Brand spending on eSports sponsorship and advertising worldwide from 2015 to 2020 (in million U.S. dollars)
- Estimated eSports sponsorship revenue worldwide in 2016 and 2020 (in billion U.S. dollars)
- Estimated number of eSports sponsorships in selected industries in the United States between January 2016 and August 2017
- Leading ways for brands to engage in eSports marketing according to eSports fans in the United States as of March 2017
- eSports fan attitude towards advertising during eSports worldwide as of May 2017
- Share of consumers extremely interested in selected activities at live eSports events in the United States as of March 2017
- Leading brands eSports viewers recall seeing advertised during eSports events in the United States as of March 2017
- Number of mentions of selected brands by major eSports social media influencers worldwide in 2015 and 2016
- eSports betting total amount wagered worldwide in 2015 and 2020 (in million U.S. dollars)
- Estimated total amount wagered on eSports on cash gambling sites worldwide in 2016, by product type (in million U.S. dollars)
- Estimated amount wagered for in-game activities of video gamers worldwide from 2016 to 2020 (in billion U.S. dollars)
- Distribution of the eSportsbook total amount wagered worldwide in 2016, by game
- eSports betting market revenue worldwide in 2015 and 2020 (in million U.S. dollars)
- Value of investments in eSports startups worldwide from 2012 to 2017 (in million U.S. dollars)
- Number of investments in eSports startups worldwide from 2012 to 2017
- Estimated value of venture capital funding of selected eSports-related startups in the United States in 2017 (in 1,000 U.S. dollars)
- Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
- Share of respondents who would be willing to display a sponsor's brand logo on their posts in Malaysia as of December 2017
- Share of respondents who would be willing to display a sponsor's brand logo on their profile picture in Singapore as of December 2017
- Percentage of music properties reporting partnerships with selected brands in North America as of September 2016
- Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
- Effectiveness of brand sponsorships in advertising worldwide in 1st quarter of 2013, by region
- Share of respondents who would be willing to do the following things as part of a brand sponsorship in Singapore as of December 2017
- Percentage of young people in Canada who would buy products or services from brands that invest in the student community as of April 2014, by age group
- Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
- Percentage of young people in Canada who would buy products or services from brands that invest in the student community as of April 2014, by gender
- Percentage of consumers who are loyal to brands that sponsor good causes in Canada as of September 2015
- Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
- Share of respondents who would be willing to display a sponsor's brand logo on their profile picture in Malaysia as of December 2017
- Percentage of young people in Canada who would buy products or services from brands that invest in the student community as of April 2014
- Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
- Share of respondents who would be willing to do the following things as part of a brand sponsorship in Malaysia as of December 2017
- Companies associated with sponsoring good causes according to consumers in Canada as of September 2015
- Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
- Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
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