As of December 2022, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, Photo of an Egg surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes. After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.
Instagram’s most popular accounts
As of February 2022, the official Instagram account @instagram had the most followers of any account on the platform, with 470.23 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) had 401.2 million followers, and Kylie Jenner (@kyliejenner) had 309.6 million, whilst Paris Saint-Germain F.C. striker Lionel Messi (@leomessi) had a total of 306.5 million. Celebrities such as The Rock, Selena Gomez, and Ariana Grande all had over 290 million followers each.
In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.
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Instagram, & Wikipedia. (December 20, 2022). Most popular posts on Instagram as of December 2022, by number of likes (in millions) [Graph]. In Statista. Retrieved January 27, 2023, from https://www.statista.com/statistics/673810/instagram-posts-most-likes/
Instagram, und Wikipedia. "Most popular posts on Instagram as of December 2022, by number of likes (in millions)." Chart. December 20, 2022. Statista. Accessed January 27, 2023. https://www.statista.com/statistics/673810/instagram-posts-most-likes/
Instagram, Wikipedia. (2022). Most popular posts on Instagram as of December 2022, by number of likes (in millions). Statista. Statista Inc.. Accessed: January 27, 2023. https://www.statista.com/statistics/673810/instagram-posts-most-likes/
Instagram, and Wikipedia. "Most Popular Posts on Instagram as of December 2022, by Number of Likes (in Millions)." Statista, Statista Inc., 20 Dec 2022, https://www.statista.com/statistics/673810/instagram-posts-most-likes/
Instagram & Wikipedia, Most popular posts on Instagram as of December 2022, by number of likes (in millions) Statista, https://www.statista.com/statistics/673810/instagram-posts-most-likes/ (last visited January 27, 2023)
Most popular posts on Instagram as of December 2022, by number of likes (in millions) [Graph], Instagram, & Wikipedia, December 20, 2022. [Online]. Available: https://www.statista.com/statistics/673810/instagram-posts-most-likes/