Topics covered by influencers France 2020

This graph shows the topics most covered by French influencers on social media platforms from 2017 to 2020. It shows that 42 percent of responding influencers described their content being about fashion. The most covered topic overall was always lifestyle.

Topics covered by French influencers on social media platforms from 2017 to 2020

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Release date

December 2020

More information

Region

France

Survey time period

January 2017; January 2018; January 2019; December 6-19, 2019; October 23 to November 8, 2020

Number of respondents

1,423 respondents

Age group

12-60 years

Special properties

French influencers

Supplementary notes

The methodology data applies to the 2021 study. The source does not specify the age of respondents.

The 2017 study was conducted in January 2017, the 2018 study in January 2018, the 2019 study in January 2019 and the 2020 study in December 2019.

Figures for years 2017, 2018 and January 2019 were previously published by the source.

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