Italy: main consumer reasons for last new product purchase 2015

This statistic presents the main consumer reasons for last new product purchase in Italy in 2015. According to data, affordability and novelty were the main reasons for Italian consumers to buy new products.

Share of Italian consumers with the following reasons to purchase new products as of 2015

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Source

Release date

June 2015

Region

Italy

Survey time period

Feb. 23 - March 13, 2015

Number of respondents

30,000 respondents

Special properties

respondents with online access

Method of interview

Online survey

Supplementary notes

The Global New Product Innovation Survey polled 30,000 online respondents from 60 different countries.

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